Oh, check out what the film is about:
THR sez:
In adapting the strip created in 1954 by Brad Anderson and Phil Leeming, the script by Tim Rasmussen and Vince Di Meglio sees Marmaduke navigate a volatile Mutts vs. Pedigrees turf war, woo the purebred of his dreams and overcome a fall from grace.
Um….
“We’ve approached the movie like a John Hughes movie with dogs,” Dey says. “The dog park is like high school for dogs. To make this kind of movie, you really have to understand that it is the dog’s world and we just live in it.
“The kinds of rich characterizations Hughes embodied in teenage stars such as Matthew Broderick in Ferris Bueller’s Day Off translate to the Marmaduke story lines, Dey says, including one theme about “the vulnerabilities” of Marmaduke.
“Marmaduke is a teenager, and he’s trying to find his way in the world,” Dey says. “It’s a boy-meets-girl story, a coming-of-age and cautionary tale. My job as director is to try to place the audience inside this world.”
Owen Wilson IS Marmaduke!
Judy Greer, Lee Pace and William H. Macy play the humans, while Fergie, Emma Stone, George Lopez, Christopher Mintz-Plasse, Steve Coogan, Damon Wayans, Marlon Wayans supply the voices.