http://en.wikipedia.org/wiki/Max_Keiser
Karmabanque was a hedge fund founded by Keiser which sought to profit from any decline in equity-value of companies who are susceptible to boycott from environmental groups. The hedge fund’s progress was followed monthly in the Ecologist Magazine, edited by Zac Goldsmith. Its targets included Coca-Cola and McDonalds. The Karmabanque hedge fund project was designed to simultaneously short-sell companies while funnelling profits from this activity into environmental and ethical-business pressure groups which further act to drive the price down. Describing the project, Keiser states “The Internet allows people, activists, from all over the world to gather, or swarm, and hit a company where it hurts most — in their stock price.”