Peeps becoming a franchise

Peeps are an awesome candy that I love and eat all the time, but now that they will be in movie and tv series form, I’m starting to wonder if everything ever will become a movie at some point. Will there be a movie about toilet paper? Probably at least about those Charmin bears. But enough about bears pooping in the woods, we’re talking about candy here! Peeps are awesome and make Easter 1000% better, so much so that Peeps are around almost all year long now. There are even flavored peeps, including chocolate flavored ones, which I would kill every single one of you for. I mean, I like them.

So now we’ll have a Peeps film, thanks to Adam Rifkin, who pitched an idea after watching his kids make Peeps dioramas for a contest. The tale will follow a Peep who is lost from his diorama and has to move from themed diorama to themed diorama to get home before the contest begins. It is a diorama-rama, you could say. It’s also a lot like The Lego Movie, which is why they gave him the rights in the hopes that he’ll bring a dump truck full of money in returns. Just Born (the makers of Peeps) already makes $2 billion a year off the candy, so a film will be medium potatoes. But that also means lots of new Peeps based on the Peeps in the movie. Synergy, people, synergy. Or do I mean “Synergy, Peeps, synergy”?

I wonder if this means that Peeps won’t be showing up in any eventual Candy Land movie? We shall see… But until the, I’ll eat some Peeps!

Check out the sweet 2014 Peeps Diorama Contest winners and entrants!
via Deadline