These Peeps will cry if they want to!
So now we’ll have a Peeps film, thanks to Adam Rifkin, who pitched an idea after watching his kids make Peeps dioramas for a contest. The tale will follow a Peep who is lost from his diorama and has to move from themed diorama to themed diorama to get home before the contest begins. It is a diorama-rama, you could say. It’s also a lot like The Lego Movie, which is why they gave him the rights in the hopes that he’ll bring a dump truck full of money in returns. Just Born (the makers of Peeps) already makes $2 billion a year off the candy, so a film will be medium potatoes. But that also means lots of new Peeps based on the Peeps in the movie. Synergy, people, synergy. Or do I mean “Synergy, Peeps, synergy”?
I wonder if this means that Peeps won’t be showing up in any eventual Candy Land movie? We shall see… But until the, I’ll eat some Peeps!
Check out the sweet 2014 Peeps Diorama Contest winners and entrants!
via Deadline
One Comment
Perry Armstrong
April 25, 2014 at 5:26 pmIt feels wrong living in a universe where things like ‘Peeps: The Movie’ / ‘Battleship: The Movie’ come to exist, while so many great books / short stories / plays remain unfilmed. It’s as if Hollywood only remembers the existence of literature in instances of, say, erotic vampire fiction.
Need an example? I’ve been anticipating an adaptation of Asimov’s ‘Foundation’ trilogy since the TV miniseries heyday circa 70s-90s, as this seemed an ideal subject for the format. A nice dream, but in reality we’re – way – more likely to get a toilet paper movie instead.