“Bazooka Joe” has been a comic strip used as an advertising device for the gum since the 1950s. Joe, who wears an eye patch for reasons never explained, has child-friendly misadventures, sometime joined by a host of friends with the names Pesty, Mort (always with a turtleneck sweater pulled up over his mouth), Toughie, Hungry Herman, love interest Jane and a dog named Walkie Talkie.
No word on the plot or who will play Bazooka Joe.
This is a great Bazooka Joe resource
Check these out:

Demons are a big part of Bazooka Joe mythology...

Bazooka Joe attempts to swindle another sucker

Bazooka Joe heads to a brisk

This old Bazooka Joe comic was ripped off for Toy Story

Bazooka Joe got Poochied recently. A sad day for bubblegum.