After the trailer for Shankar’s I burst on the scene, it became a must-see event. Because the trailer was bonkers! I has hit theaters (including a nice limited release in the US, thus allowing me to go see it on the big screen!), and it delivers with lots of insane story, amazing visuals, rocking songs, and a sense of excitement for what it is. I packs in everything it can, trying to deliver entertainment on all levels to a maximum amount of audience.
I is a revenge movie, that differs than the usual revenge feature in that Lingesan isn’t killing those that wronged him, his hideously deforming them as revenge for hideously deforming him. As repeatedly pointed out in the film, this is a fate that’s considered more worse than death. And some of the things that happen to the villains are awful, but they do awful things to Lingesan first.
The tale is told in a mixed format, opening with the hunchback and mutated faced Lingesan kidnapping Diya away from her wedding and chaining her up. She screams demanding to know who he is, and we jump to the long flashbacks of the young and buff Lingesan and his story of how he made enemies because they were mad at how awesome he was. As the stories converse, we see Lingesan take revenge one by one on the various villains who destroyed his life.
Lingesan (Vikram) is a bodybuilder training hard to compete in the upcoming Mr. India regional event. He’s also obsessed with a commercial model named Diya (Amy Jackson), collecting her advertising images and buying products she endorses, even things like feminine hygiene products. Lingesan is well liked and appears to be a shoo-in to win, which angers fellow contestant Ravi (M. Kamaraj). This is Ravi’s last year he can enter, and he wants to win so he can qualify for a high-ranking job. His threats to Lingesan are ignored, resulting in a huge sprawling brawl that happens between rounds of the competition.